WHO AM I?
Allow me to introduce myself. My name is Lauren, and I’ve been working as a freelance writer for the better part of a decade; a pursuit which, rather quickly, led me into the world of content marketing.
Now, I'm going to let you in on a little secret. When they say “content is king” (whether the ‘they' in this scenario is a colleague, an industry leader, or Gary Vaynerchuk himself), they weren’t lying to you. As industry trends and consumer preferences have shifted over the years, the demand for what I do has never dissipated. If anything, the demand for great content has only reached a fever pitch. Why? Because connection is at the heart of everything we do, and facilitating that connection is an art best curated through compelling, value-driven content.
And, let’s face it — when it comes to ‘cutting through the noise’ to win the ever-elusive attention of a prospective customer or a target audience at large, brands today have their work cut out for them. That being said, my perspective as both a passionate story-teller and a content marketing professional has shown me that top-tier writing can play a pivotal role in positioning a brand at the helm of an otherwise competitive marketplace. I also know that finding the right words is, oftentimes, no small task.
Fortunately for you, finding the right words is - quite literally - my specialty.
GREAT CONTENT IS THE KEY TO GREAT MARKETING
Over the past (many!) years, I’ve become a content chameleon of sorts. My work over an expansive portfolio of clients has allowed me to become exceptionally agile in my professional process, and versatile in my expertise. After all, it is my job to become an expert in any space I occupy (on your behalf), and I take my job incredibly seriously. Whatever the creative task at hand; I’m probably up for it — and if I’m not (although this hasn’t happened yet) I will be entirely honest with you, to ensure you find the right fit for your project/needs.
As my portfolio will show, I have worked as a freelance writer for various publications and brands, while also acting as the Content Manager within boutique marketing agencies. You can find my work published to or referenced in: The Toronto Star, thecharge.ca, etalk, SHARP Magazine, Notable Life, Huffington Post, Huffington Post UK, Business Insider, Inc.com, Narcity Toronto, Elite Daily, Complex, The Good Men Project, The Independent and more. I also earned a 2017 Quora Top Writer designation with over 2 million views across 120 posts on the platform.
Currently, I assume the role of Senior Copywriter for Altus Group, the leading provider of asset and fund intelligence for commercial real estate. Previous to my work with Altus Group, I assumed the role of Content Manager for Puzzle Partner, a digital marketing agency catering to technology vendors in the travel and hospitality realm. In this role, I wrote high-level B2B blog posts and thought leadership articles on behalf of clients, developed and edited various forms of content, and advised on content strategy across mediums. I am also experienced within the creative design side of the spectrum, with demonstrated proficiency using Photoshop, Canva, and related platforms, which I often leverage to assist my portfolio of freelance clients.
I’m based in Toronto, Ontario, and I work with a mix of local and U.S. clients. If you’d like to work with me, or simply have a question about what I do, please do not hesitate to reach out to me via the contact form on my website.